This concept plays on the viewer being out of the loop. I've always found that one of the easiest ways to motivate someone to watch a film, is by using the old 'How have you never seen that!?' method.
30.6.13
29.6.13
Columbus Zoo - Multipage Ad / Banner Ad
This ad concept came about after a survey study my group and I conducted revealed that the zoo was one of the highest scoring options on a list of possible first date locations. These designs reveal that sentiment by not showing the zoo at all, but by showing photos of bad, generic first dates (of which I was also the model for). The images are to be used on consecutive pages of a magazine or newspaper, or a slideshow flash banner.
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